Ever wonder why some things catch on and become popular while others falter? How to generate more word of mouth for a product or initiative you’re working on? Why do people talk about certain products and ideas more than others? Jonah Berger has the answers. Dr. Jonah Berger is a professor at the Wharton School of Business at the University of Pennsylvania and a world-renowned expert on decision-making, social influence, culture change, innovation and more. He wrote the New York Times and Wall Street Journal best seller Contagious: Why Things Catch On and recently released a book, Invisible Influence. Berger blends behavioral science, business examples and anecdotes, and even his own research experiments to answer questions about driving change and innovation as well as fueling growth within modern, complex organizations operating in rapidly-
Rob O’Neill is one of the most highly-decorated combat veterans of our time and the author of the New York Times best-selling memoir The Operator: Firing the Shots That Killed Osama bin Laden and My Years as a SEAL Team Warrior. A former SEAL Team Six leader with the Naval Special Warfare Development Group, he deployed more than a dozen times and held combat leadership roles in more than 400 combat missions in four different theaters of war. As a highly-trained Navy SEAL, O’Neill brings a unique expertise to organizations and translates his elite SEAL team training into high-impact, actionable insights on leadership, decision-making, operating in uncertain environments, and how to become the ‘best of the best.’ Since leaving active duty, O’Neill is a co-founder of Your Grateful Nation, which provides individualized transition support for Special Operations heroes and their families. They provide executive-level mentoring, transition services, and family stabilization support.
Educational Session Speakers
Sally Lyons Wyatt
EVP & Practice Leader, Client Insights, IRI
Tuesday, March 13, 8:15-9:00am
New and Emerging Snack Trends
What are consumers snacking on? How are they snacking? When are they snacking? Why are they snacking? Explore new and emerging snack trends with Sally Lyons Wyatt that will answer these questions and more about the ever-evolving snack category. With consumers demanding transparency, taste variety, nutrients and more, this need-to-know presentation will keep you ahead of the curve.
Partner, Hogan Lovells, LLP
Tuesday, March 13, 2:00-3:00pm
Snack Industry Regulatory and Legal Update
SNAC International's Legal Counsel, Martin Hahn will provide an overview of the state of regulatory affairs in Washington, DC and the potential impact on snack manufacturers and marketers. Martin will discuss upcoming labeling mandates including the new Nutrition Facts Labeling and Bioengineered Food Disclosure rules, an update on the litigatory environment related to CA Proposition 65, and future FDA activities such as sodium reduction efforts and product/nutrition labeling claims.
Senior Food Analyst, Euromonitor International
Wednesday, March 14, 2:00-3:00pm
State of Global Snacking: Trends, Growth and Channel Disruption
The global snack market continues to grow, extending into every eating occasion and across borders. At the same time, omni-channel trends are reshaping the nature of impulse sales, providing new opportunities and challenges in both the U.S. and abroad. Explore the global snack market, including emerging channels, international consumer preferences, key lessons and growth opportunities from around the world. Jared will also provide recommendations for snack manufacturers using case studies and Euromonitor's projected demographic and lifestyle changes through 2022.