“Snack Trends Driving Growth in Latin America” with Alejandro Prieto and Carlos Ordonez, Nielsen Client Service

Monday, April 01, 2019 10:00 am–10:45 am


Alejandro Prieto

Global Analytics Lead and Latam CBP
Nielsen Client Service

Alejandro leads the analytics sector within the Client Service Group of Nielsen – a global measurement and data analytics company. Alejandro is also responsible for Nielsen’s relationship across all  Latin American countries. In this capacity, he is responsible for creating and deploying global analytical solutions across multiple markets to drive increases in revenue, profit, basket penetration, recruitment and in-store execution with focus on three core disciplines: shopper experience, pricing and marketing mix. In addition, Alejandro plays a key role in supporting client initiatives, delivering training programs and creating thought leadership in analytics and shopper behavior for Nielson’s different Business Units.

Alejandro has 20 years of market research and analytics experience with both CPGs and agencies. He joined Nielsen just over two years ago from Coca-Cola Canada where he led the strategy and insights function. Prior to that, he worked at Coca-Cola Mexico specializing in consumer & shopper insights, innovation and data management.


Carlos Ordonez

Client Business Partner 
Nielsen Client Service

Carlos leads the Coca-Cola and Subsidiaries Business Unit in Mexico, and he is responsible for the analytics and consulting delivered to the client and for commercial and client service satisfaction targets. Carlos has 20 years of experience in marketing and commercial strategy, innovation, consumer insights and consulting for leading FMCG and pharma brands. He has experience working for companies such as Coca-Cola Femsa, Unilever, and Merck & Co and he has international relations designing regional strategies throughout Latam and Central America. Just over 3 years ago, Carlos joined Nielsen from Bayer, Mexico where he managed its core Brands.