Packaging Corporation of America
Leveraging Neuroscience to Inspire & Engage Your Shoppers
PCA will discuss measuring emotion and behavior to better understand shopper decision-making and enhance the delivery and effectiveness of merchandising. They will also discuss applying neuro testing and learning into the creative process and key principles.
Presenters: Michelle Adams Ph.D., Founder and President, Marketing Brainology and Jeffrey Rafalski, Director of Insights and Customer Solutions, Packaging Corporation of America